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The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies


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Hrsg. v. Daniel Thomas Cook und J. Michael Ryan


Verlag :: Publisher

Wiley-Blackwell (Blackwell Publishers)


Preis :: Price

Preise auf Anfrage / Prices on request

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Verlagsinformation :: Publisher's information

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.

Key Features

- Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, a timeline, and an introduction by the co-editors

- Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior

- Assembles clear and concise expert information for scholars, researchers, and students at all levels

- Available as an online platform with interactive cross-referencing links and powerful searching and browsing capabilities within the work and across Wiley's comprehensive online reference collection or as a single volume in print

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