Katalog
Catalogue

eBooks

Verlage
Publishers

   Startseite :: Home
   Kontakt :: Contact
   über uns :: about us
   Datenschutz :: Privacy Policy
   Impressum
   Kundeninformation

Food and Consumer Behavior: A Comprehensive Reference

Kontakt/Bestellung
Contact/Order
via E-Mail:
info@digento.de  

1st Edition 2026

Hrsg. v. Herbert L. Meiselman

Online

Verlag :: Publisher

Elsevier Science

Preis :: Price

Preise auf Anfrage / Prices on request

Siehe auch Elsevier Reference Works on ScienceDirect

Das Angebot richtet sich nicht an Verbraucher i. S. d. § 13 BGB und Letztverbraucher i. S. d. PAngV.

ISBN/ISSN

978-0-443-29140-1

Bestellnummer bei digento :: digento order number

102260218

Verlagsinformation :: Publisher's information

What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Food is the biggest business in the world, but until recently the emphasis has been on food science and technology (the food product) and not on the food consumer. But there has been a lot of progress in the past 10-20 years on consumer research for foods. There is currently no reference that pulls together these developments. Comprehensive Food and Consumer Behavior 1e will emphasize methods for studying consumer responses to foods. The book will also emphasize cross-cultural approaches to studying consumer food behavior, with the goal of extending the field to all parts of the globe, including Asia and Africa.

Key features

• Provides a comprehensive introduction to consumer behavior research and ist role and relation to the food market.
• Currently there is no book like this
• Includes articles written by academics and practitioners from various fields and regions
• Provides an ideal resource for students, researchers and professionals who need to find relevant information quickly and easily across the globe
• Emphasizes different methods for conducting consumer research related to foods
• Includes a global, cross-cultural approach to study consumer behavior toward foods
• MRW template used throughout to ensure content consistency

Readership
Academic and commercial researchers who would benefit from an update on the latest in consumer research methods and results. It would be of interest to all academic levels: university students who are studying at undergraduate to postgraduate level, early-stage PhD students, and to those teaching food products, marketing and consumer behavior. It will also be of interest to a wide audience who wish to have an up-to-date overview of different aspects of food consumption behavior, e.g., policymakers, journalists and NGOs

top