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Encyclopedia of Tourism Management and Marketing

Kontakt/Bestellung
Contact/Order

via E-Mail:
info@digento.de  Contact/Order: info@digento.de

Hrsg. v. Dimitrios Buhalis

Online

Inhalt :: Content

Umfassendes, internationales Referenzwerk mit rund 1.000 Stichwortartikeln zum Tourismusmanagement und -marketing. Der Online-Ausgabe liegt die 2021 in 4 Bänden veröffentlichte Printausgabe zugrunde.

Encyclopedia of Tourism Management and Marketing

Verlag :: Publisher

Edward Elgar Publishing

Preis :: Price

Preise auf Anfrage / Prices on request

Aktionsangebot (gültig bis 31.12.2021

Sonderpreis: 1.280,00 GBP netto

(ab 01.01.2022: 1.600,00 GBP netto)

Das Angebot richtet sich nicht an Verbraucher i. S. d. § 13 BGB und Letztverbraucher i. S. d. PAngV.

ISBN/ISSN

978-1-80037-748-6


Bestellnummer bei digento :: digento order number

10755803

Verlagsinformation :: Publisher's information

The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontology that has ever been put together and offers a holistic examination of this interdisciplinary field.

Key Features:

  • Around 1000 entries
  • Entries organized alphabetically for ease of navigation
  • Fully cross-referenced
  • Concise, structured entries by the world's foremost scholars in tourism
  • Selected references for further study
  • Inclusive global authorship team

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab at Bournemouth University Business School in England. He is the Editor in Chief of Tourism Review and one of the most cited researchers in tourism, hospitality, marketing and strategy. He researches smart and ambient intelligence tourism with a particular focus on innovation, entrepreneurship and destination ecosystems management.

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